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Privacy Policy


Nature’s Workforce forms part of the Save our Wild Isles campaign, a jointly led initiative from WWF-UK, the RSPB and the National Trust which brings an urgent call to action for everyone to take steps to immediately halt the destruction of UK nature.

This privacy policy aims to inform you of how and why we process your personal data and sets out your individual rights to keep you in control of your information. The policy only covers this website, which may link to, or host pages from, third-party websites. We are not responsible for the content or data processing activities of any third-party sites and encourage you to read the privacy notices and review the practices of all websites you visit.

For the purposes of any personal data collected via this website, WWF-UK (a registered charity in England and Wales 1081247 and in Scotland SC039593 and a company limited by guarantee registered in England and Wales 4016725) is the data controller and we are registered with the Information Commissioner’s Office (ICO) under reference numbers Z6158630 and Z6159804.

WWF-UK has appointed 89up, a cause communications agency and private limited company registered with Companies House in England and Wales and the Information Commissioner’s Office (‘ICO’), to manage the website on our behalf and act as a data processor of any personal information that is collected.

Your personal data

WWF-UK takes the responsibility of protecting your privacy very seriously. As part of this responsibility, we will make it clear when your data is being collected, and it will only be used for the purpose you provided it for. By using this website, we will collect the following information from you or your device:

  • Any information you provide when completing a feedback or sign-up form;
  • Your IP address, and details of which version of web browser you used;
  • Information on how you use the site, to help 89up improve the website;
  • If you consent, our website will run analytics to understand more about the visitors to the website by using a session cookie which is temporarily stored on your device. The session cookie will not transfer any information to third parties.

As Nature’s Workforce is a joint initiative between WWF-UK, the RSPB and the National Trust, limited situations may arise when WWF-UK might share information with these partner organisations to assist with delivery of the campaign. We will only do so when lawful, appropriate or with your express permission. Wherever possible this will be on an anonymous or aggregated basis so that you cannot be identified from the information that is shared.

Cookies and Analytics

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.  

When you navigated to the Nature’s Workforce website, a notice alerting you to our use of cookies and other similar technologies will have been displayed. If you click “Accept” you are providing your consent to our use of those cookies and similar technologies for the purposes described in this policy. You can change your cookie preferences at any time by clicking on the ‘privacy settings’ tab at the bottom of the webpage.

Targeting cookies may be set through the website and used to show you relevant adverts on other sites and social media platforms. They do not store personal information that directly identifies you but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. WWF-UK, the RSPB, and the National Trust will also use tracking pixels (for example, from social media platforms) to track and report on the marketing spend that each charity uses to drive traffic to the Nature’s Workforce website.

Where you are viewing embedded content on our website, this may be provided via a third-party service. If you choose to view this content, third party cookies will be placed on your device which will collect your personal data. Please refer to the relevant third party’s privacy policy for further detail. We do not control such third-party cookies or have access to information collected by them. 

How we store your personal data

We will only keep your personal information for as long as is necessary for the purpose for which it is collected, which may include the purpose of satisfying any legal, accounting or reporting requirements. 

Your data is stored by 89up on cloud servers that are located in the European Union and is only accessible by 89up via secure and encrypted means.

Your data protection rights

In relation to our processing of your personal data, data protection law provides you with a number of rights. These include:

  • Your right of access - to ask us for copies of your personal information.
  • Your right to rectification - to ask us to rectify personal information you think is inaccurate.
  • Your right to erasure - to ask us to erase your personal information in certain circumstances.
  • Your right to restriction of processing - to ask us to restrict the processing of your personal information in certain circumstances.
  • Your right to object to processing - the right to object to the processing of your personal information in certain circumstances.

You are not required to pay any fee for exercising your rights. If you make a request, we have one month to respond to you. Please contact WWF-UK by emailing [email protected] if you wish to make a request.

How to complain

If you have any concerns about our use of your personal information, you can raise these with us or make a complaint by emailing WWF-UK on [email protected] or by post to:

Data Protection, WWF-UK, The Living Planet Centre, Rufford House, Brewery Road, Woking, Surrey, GU21 4LL

If we are unable to resolve your concerns satisfactorily, you can also complain to the UK privacy regulator, the Information Commissioner’s Office (ICO). Their details are as follows:

Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Helpline number: 0303 123 1113

ICO website:

Changes to this policy

We may amend or update this policy at any time to take account of any changes to data protection law or other relevant legislation. When further updates to the policy are made, they will be posted on this page, so please check back here regularly. Any significant changes to the way in which we process your personal data will be notified to you in advance of the processing taking effect.